Your boy has outgrown his wardrobe (again!) and as part of the restocking process you need to find him some new boys swimwear. You’d like them to look good, fit well and be sun safe. That’s not too much to ask…right?
You head to a large department store (or hit up their online shop). You find the kids swimwear section. You begin searching through racks and racks (or scrolling through pages and pages) for boys swimwear that suits your son’s style. You’re swimming in a sea of endless options for girls swimwear: bright or light colours, every kind of animal and licensed character imaginable, fun design details, a variety of different styles, and all of the sizes.
Where, you wonder, are the options for boys swimmers?
You finally find one small section of boys swimwear at the end of a rack (or one page among 256 pages of girls swimwear). There are only a couple of different designs to choose from in the boys swimwear range from and you feel like you’ve seen them all, or a similar version of them, around before. You’d like something a little bit different for your boy. You sigh. Shopping for boys swimwear is not fun.
Happily, we’ve got plans to change your boys swimwear shopping experience for the better.
BON+CO FOR BOYS
At Bon+Co, we’re not only conscious of the lack of variety that exist for quality boys swimwear, we’re committed to doing something about it. We want to make it easier to find swimwear for boys that aligns with your style and values.
As fashion designers with 20+ years of experience in the Australian fashion industry, we can understand why traditional gender norms dictate a certain division of styles between girls swimwear and boys swimwear, but the huge discrepancy of inventory just doesn’t make good sense. There are just as many parents shopping for boys swimwear as there are for girls swimwear. We know – we’re some of them!